Home eCommerce The right way to Promote Digital Downloads on a Web site Problem-Free

The right way to Promote Digital Downloads on a Web site Problem-Free

The right way to Promote Digital Downloads on a Web site Problem-Free


Think about discovering a product that eliminates the want for delivery or managing stock. How unbelievable would that be? Nice information — such a product exists and might be as various as you need. We’re speaking about digital merchandise, of course.

With digital downloads, you may create a product as soon as and begin promoting it to limitless prospects. Plus, the overhead prices are considerably decrease than bodily merchandise, leading to extra revenue for you. And the better part? Promoting digital downloads on your web site is simpler than you suppose.

In this text, we’ll information you thru the means of promoting digital downloads on your web site. Dive in!

What Is a Digital Product?

A digital product is any type of content material or media that may be downloaded and accessed on an digital machine, equivalent to a pc, pill, or smartphone. This contains merchandise like ebooks, software program, music recordsdata, movies, on-line programs, artwork, and extra.

One in all the predominant benefits of digital merchandise is their flexibility. They are often created in numerous codecs and simply personalized to cater to totally different goal audiences.

Go! Woman Guides promote downloadable journey guides for ladies who’re touring solo

Selecting a Digital Product to Promote

Earlier than diving into the technical features, it’s essential to select what sort of digital merchandise you need to promote. There are numerous components to take into account, equivalent to your experience, target market, and market demand.

If you’re a author or blogger, promoting ebooks or digital guides may be the best choice for you. If you’ve got technical expertise, creating software program or on-line programs might be extra worthwhile. You can too promote digital artwork if you’re an artist or graphic designer.

To get you began, listed here are 18 digital product concepts that match virtually any area of interest.

Ebooks with recipes are excellent for companies promoting cooking courses, cookbooks, meal plans

How Does Promoting Digital Downloads Work?

Whether or not you’re an artist, musician, or software program developer, digital downloads provide a handy and cost-effective method to promote your merchandise. Nevertheless, if you aren’t aware of how one can promote digital downloads, it could seem to be a daunting activity. We’re right here to reassure you: it’s a lot simpler than you may suppose!

Promoting digital items might be a seamless and automated course of. Right here’s the way it normally works: you add a digital product to your on-line retailer, and prospects routinely obtain the obtain hyperlink by an e mail after the buy.

However the place are you able to promote digital downloads on-line? Effectively, beginning an on-line retailer is a nice possibility — learn on to find out how.

The right way to Promote Digital Downloads on Your Web site

Promoting digital downloads on your web site might be a profitable and hassle-free method to earn cash.

First, you want to select an ecommerce platform. To promote digital downloads, you want a platform that helps digital merchandise and automated supply, equivalent to Ecwid by Lightspeed.

Whether or not you’ve got a web site or a weblog, you may add an on-line retailer to it utilizing Ecwid. Or, if you don’t have a web site but, you may shortly arrange one utilizing Ecwid’s Prompt Website. It is an ecommerce web site with a built-in on-line retailer that requires no coding or design expertise.

Hiriwā Digital Artwork created their ecommerce web site utilizing the Ecwid Prompt Website

Ecwid permits you to add recordsdata up to 25GB, which is splendid for digital artists, musicians, or video creators. With this characteristic, you may add high-quality recordsdata that enchantment to prospects and don’t need to fear about compression or high quality loss when promoting your merchandise.

Simply add a file and your digital product is good to go

Additionally, Ecwid supplies safe internet hosting and digital supply for all of your digital recordsdata. This implies you might be certain that your recordsdata are secure and can’t be accessed by unauthorized folks.

Ecwid presents further safety for obtain hyperlinks. Obtain hyperlinks can generally be shared with unauthorized folks, leading to stolen merchandise. With Ecwid, you may set a self-destruct timer for obtain hyperlinks or restrict their utilization. Relaxation simple figuring out your merchandise are safe, even when a buyer shares a hyperlink on-line.

You can too disable or renew a obtain hyperlink in the order

Plus, Ecwid permits you to record an limitless quantity of recordsdata per product and presents limitless file storage and bandwidth. As a consequence, you’ve got ample storage and bandwidth to assist your retailer’s development as it scales with time.

Lastly, Ecwid ensures a secure obtain for prospects. After the buyer purchases the product, Ecwid routinely sends a safe obtain hyperlink.

Promoting e-goods on Ecwid is easy — simply add the file and set a worth. Keep in mind to disable delivery for digital merchandise. When you obtain an order, replace the order standing to “paid,” and the buyer will obtain the obtain hyperlink routinely. If prospects paid for the order on-line, they’ll be in a position to obtain the file immediately.

Take a look at our Assist Middle for directions on including a digital product to your Ecwid retailer.

Examples of Promoting Digital Merchandise

Listed below are some real-life examples of companies efficiently promoting digital downloads on their web sites.

Enterprise coach and Ecwid service provider Kyshira Moffett added an Ecwid retailer to her current web site to promote digital sources for enterprise homeowners and entrepreneurs! Digital downloads embody planners, video webinars, and extra.

Additionally: The right way to Begin Promoting On-line Programs as Shortly as Doable

If you promote companies, too, you may provide accompanying digital downloads as instruments that complement your corporation. We suggest utilizing Canva, a free design software, as a cost-effective method to begin promoting digital downloads.

Take one other Ecwid retailer, Final 5 Squad, for instance. His proprietor, RJ Rise, has constructed a buyer base with free downloadable merchandise that he created himself utilizing Canva. These free worksheets assist promote his enterprise by gaining the belief of potential prospects: “Possibly they’re checking me out for the first day out of curiosity. I need to be certain I give them a nice particular reward.” He might cost for it however would relatively give it away and construct their belief in the model.

When prospects order this free digital obtain, they get an 11-page worksheet!

How Can I Promote Digital Merchandise With no Web site?

However what if you don’t have a web site? No worries! If you’re not able to decide to a web site, there are a couple of locations the place you may nonetheless promote digital merchandise.


Principally meant for handmade merchandise, this market permits you to promote digital downloads however not for free. There are hidden charges related to every sale. So, if you’ve got a lower-priced product, you could not make a lot of a revenue.

Social Media

One other various is utilizing social media to promote and promote your digital merchandise. Now, this requires a lot of handbook work, and you must know that it could deter prospects. But when you actually don’t need a web site, then take into account this selection.

Take into consideration the way you’ll obtain cost and methods to guarantee prospects you aren’t a rip-off. For instance, you might use PayPal as an bill and cost technique to promote digital merchandise on-line. And for extra on this, head to the subsequent query!

How Do I Promote Digital Merchandise With PayPal?

If you favor a secure and dependable possibility, think about using PayPal as an invoicing software to promote digital merchandise on-line. It’s a trusted platform that provides safety for each you and your prospects.

As the service provider, you’ll have to work out how one can ship the digital product. And whereas you need to use the tried and true e mail format, you could discover some safety and file restrict hindrances.

If you’re severe about promoting digital downloads on-line and need a seamless expertise, an ecommerce platform like Ecwid is your most suitable option.

Can You Promote Digital Downloads on Amazon?

The ever-popular market large Amazon definitely doesn’t make it simple for you to promote digital downloads. Keep in mind that they take a proportion payment, however the publicity might be price it.

If your merchandise fall into these three classes, promoting on Amazon might be an alternative for you.


In partnership with Amazon Music, musicians can add and begin promoting their songs on TuneCore. There’s a cost to use the software program, however Amazon doesn’t cost a payment.

Promoting music on Amazon with TuneCore


Proficient graphic designer? You possibly can promote branded merch on Amazon with their Amazon Merch on demand characteristic.

Or, if you open an Ecwid retailer, you may sync it to a print-on-demand service, Printful, and promote your merch on your web site. No stock, no delivery, no upfront prices. All print-on-demand orders are routinely printed and shipped in your retailer’s branding.


If you’ve written the subsequent hit romance novel or compiled a household recipe book and need to promote it digitally, Amazon’s Kindle Direct Publishing permits you to publish “digital” or “on-demand.”

Study extra: The right way to Create and Promote an E book

With every of these choices, you might be restricted to these area of interest merchandise. So, if you provide a number of digital merchandise, sticking with an on-line retailer provides you extra flexibility and management.

Begin Promoting Digital Items with Ecwid

Promoting digital downloads on a web site is easy, because of Ecwid. As a enterprise proprietor, entrepreneur, or artist, you may promote digital items conveniently and effectively. Plus, promoting recordsdata on your web site helps you keep away from charges related to itemizing your merchandise on marketplaces.

Ecwid presents many advantages, equivalent to safe internet hosting, further safety for obtain hyperlinks, limitless recordsdata per product, and secure downloads to prospects. It is a nice possibility for anybody trying to promote digital downloads, as it is a dependable and user-friendly platform.

Begin promoting your digital downloads as we speak with Ecwid, and watch your corporation develop!




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