Tuesday, November 28, 2023
HomeCrowdfundingThe First Swedish Marketing campaign on Seedrs Europe: Meet the Founding father...

The First Swedish Marketing campaign on Seedrs Europe: Meet the Founding father of Clear


Don’t make investments except you’re ready to lose all the cash you make investments. It is a excessive threat funding and you might be unlikely to be protected if one thing goes mistaken. Take 2 minutes to be taught extra.

Seedrs has funded over 2,100 companies since launching in 2012. In 2022 alone, the platform helped companies from 15 totally different international locations elevate capital and acquired funding from traders in over 71 international locations globally.

However on twenty fourth October 2023, Seedrs handed one other landmark: we turned licensed below new EU regulation for fairness crowdfunding suppliers, which implies that as a substitute of working with particular person European markets on a rustic by nation foundation, we now have a brand new unified method to supporting crowdfunding in Europe.

Enter Clear™: the primary Sweden-based marketing campaign to launch on the Seedrs platform following the EU growth.

Clear is a progressive audio model within the premium market, creating modular speaker and audio merchandise that not solely look and sound nice, but additionally stand the take a look at of time. 

With greater than 45,000 merchandise bought, and a worldwide fanbase, we sat down with the Founder & CEO, Martin Willers, to seek out out extra about their upcoming crowdfunding marketing campaign.

We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding at the moment to lift funding for what you are promoting?

Selecting Seedrs was like selecting the best associate for our subsequent massive leap. It’s about extra than simply funding—it’s about inviting our group to take an actual stake in our imaginative and prescient of the longer term. Seedrs’ new EU license opens up a complete new chapter for us, connecting with supporters throughout Europe who consider in our mission. 

You’re aiming to innovate the audio market by means of premium, fashionable expertise. Might you discuss us by means of a few your favorite merchandise, and the way you assume they will disrupt the audio market?

Our Clear Turntable is the most recent instance the place our imaginative and prescient comes alive. It’s a throwback that speaks to the vinyl revival however with a contemporary twist—wi-fi, smooth, and designed to final. We’re making a refined product that’s meant to be a part of your life for years to come back. We’re setting the stage for an increasing audio expertise universe that’s as a lot about lasting high quality as it’s about beautiful design. 

Clear acquired angel funding in 2019. Are you able to describe the way you used that funding, and the way you’ve grown as a enterprise since then?

Promoting our design studio Folks Folks and going all-in on Clear was a leap of religion, however the angel funding in 2019 was the gasoline we wanted. It allowed us to finish our founding workforce with Magnus and his gross sales experience. With him onboard our income skyrocketed from €0.7m to €4m in 3 years. These numbers aren’t simply milestones; they’re markers of a imaginative and prescient that’s turning into a actuality, pushed by a workforce that’s as captivated with our merchandise as our clients are.

The market that you’re in may very well be seen as area of interest, however your pitch mentions that the worldwide premium house audio market is value $25bn USD – and rising. Who’re your rivals and what, in your opinion, provides Clear the sting?

Persons are completed with tech that’s outdated by subsequent 12 months’s mannequin. They need one thing that lasts, like a very good piece of furnishings that will get higher with age. That’s the place we are available in. We’re not simply within the enterprise of sound; we’re within the enterprise of design audio—audio merchandise that additionally work as a chunk of iconic artwork in your lounge. We purpose to steer this ‘design audio phase’ and make Danish and French friends look twice. Clear stands out with our up to date Nordic tackle design—the place simplicity meets enduring high quality supplies. We make merchandise that folks wish to preserve, not substitute. And our modular design method makes our merchandise eternally upgradable. Our group’s development is the true proof—we’re not simply reducing by means of the noise; we’re setting a brand new customary.

Speak us by means of your workforce: what expertise do you must make this enterprise successful, and what key hires are you seeking to make sooner or later?

We’re a workforce of passionate craftsmen making an attempt to ship design perfection we may be proud off. Per’s design management has been essential in crafting our aesthetic and practical model, whereas Magnus’s background in style and his strategic gross sales approaches have considerably broadened our market presence and bought us into among the worlds most guarded retail doorways. I concentrate on individuals, planet and revenue to ensure all three are valued. As we develop, we’re trying so as to add like-minded who share our drive for design high quality. Particularly, we’re at present seeking to rent for international operations and digital advertising and marketing.

Thanks for taking the time to speak by means of your upcoming marketing campaign with us, Martin!

Clear is coming quickly to Seedrs, looking for additional funding for his or her timeless modular audio merchandise with crystal clear sound.

Discover out extra concerning the upcoming marketing campaign, and register for precedence entry, right here.


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