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HomeeCommerceSephora Reaches $10B in Gross sales, Offers Employees 'Stale' Cookie

Sephora Reaches $10B in Gross sales, Offers Employees ‘Stale’ Cookie


This text initially appeared on Enterprise Insider.

Magnificence chain Sephora hit a giant gross sales milestone in 2023, however the staff who helped to make it occur say all they received was a “stale” cookie as thanks.

The corporate celebrated hitting $10 billion in income in North America final week, and a few of its shops received cookies within the mail as a present.

However, the sprinkled treats and an connected thanks observe — which demanded confidentiality — did not go over nicely with Sephora’s staff, in keeping with a slew of feedback on-line and two staff who requested to stay nameless.

“They’re all the time teaching us to fulfill our objectives and expectations, and, after all, everybody goes above and past for the corporate and all they offer us is a stale cookie and a letter thanking us,” mentioned one former worker whose final day coincided with the cookie supply.

One other worker advised Enterprise Insider: “Once we received the cookies, we had been like, ‘Wait what?’

“It is apparent they don’t seem to be listening to us,” he mentioned. “These are individuals who do not know the way this truly works and the way necessary we’re to the operation.”

In a press release to BI, Sephora mentioned it “had a terrific yr due to our extraordinary group members who assist create and construct our unimaginable magnificence group.

“We’re happy with all our staff throughout our shops, distribution facilities, and company workplaces who contributed to this shared success in North America,” the corporate mentioned within the assertion. “Because the main status magnificence retailer, it is success like this that permits us to proceed to supply extremely aggressive advantages and pay, efficiency bonuses, training, model perks, coaching product, free of charge, and substantial product reductions to our staff.”

It is unclear if Sephora gave staff any further compensation for hitting the milestone.

$10 billion Sephora cookies

Nameless through Enterprise Insider

Sephora employees received the treats during the last week, staff mentioned. The cookies got here wrapped with a label saying “We did it! $10 billion” to rejoice the corporate raking in record-setting hauls.

Sephora’s card — which BI has seen — mentioned the corporate set information for Black Friday in shops, in addition to new bests for its on-line visitors and warehouse success.

“Inside this field, you’ll find a candy deal with to take pleasure in along with your group,” the cardboard continued. “We thanks for making it our biggest yr ever. Cheers.”

On the backside of the cardboard was a warning: “The content material of this card is confidential and shouldn’t be shared externally as it’s a violation of our firm insurance policies.”

However that did not preserve a subreddit devoted to Sephora staff from trashing the presents.

Let the unionization start!
byu/AdUnlucky9116 inSephoraWorkers

Reddit customers referred to as it the “notorious cookie.” Some poked enjoyable with critiques of how the pre-packaged items tasted (one consumer gave it a 4 out of 10), however others mentioned it made them really feel like “dust on the underside of their footwear.”

One other consumer turned the cookie right into a name to motion: “Let the unionization start!” they wrote.

The worker who received the cookie on her final day mentioned it was “completely regular” to see a confidentiality discover connected to presents from Sephora.

She mentioned the reward left her upset, however not shocked.

“They actually do not reward us for the work and psychological vitality it takes to be a Sephora worker,” she advised BI. “There’s simply a lot extra they might do they usually selected to ship stale cookies.”

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