Justin Nedelman went from actual property to eating places.

It is not a conventional path. However then once more, the CEO of Pressed prides himself on pushing onward and upward — even within the face of metaphorical mountains.

His motto in life is, “Ardour and the Limitless Pursuit of Excellence.”

“That is in all probability the limitless pursuit of the uphill climb, which I like greater than the downhill,” Justin Nedelman mentioned in a dialog with Shawn Walchef of Cali BBQ Media.

Earlier than being picked to steer Pressed as its chief government officer, Justin Nedelman was chief actual property officer at FAT Manufacturers and co-founder/CEO of Eureka! Restaurant Group in California.

He was capable of construct Eureka! from an empty workplace area on Eureka Road to 100 million in gross sales with 1,800 workers.

But it surely wasn’t sufficient for the entrepreneur; There have been extra mountains to climb.

When Justin Nedelman noticed the chance to mix his love of well being and enterprise, he knew becoming a member of Pressed was for him.

“Pressed has a fantastic base, an exceptional following, a powerful model, and loads of integrity round what we produce.”

As a well being and health fanatic, Justin can be serving to Pressed department out into new classes to extend income and attain. That features placement on retailer cabinets in retail areas like Goal and Sprouts, and in addition by means of consumer-packaged items, memberships, and wholesale.

What was as soon as referred to as simply Pressed Juicery, is now merely, “Pressed.”

And Pressed is about rather more than squeezing juice.

Pressed Evolution

The mission of Pressed is to be “Your Accomplice for Good.” Which means diet, well being and wellness in a handy, plant-forward type.

The corporate started in 2010 as a tiny “juice closet” in Los Angeles. The primary 25-square-foot location was joined quickly after by a Malibu meals truck.

Success was just some sips away.

Earlier than main the model as its CEO, Justin Nedelman was a repeat buyer. He first found Pressed when residing in West Los Angeles — at its authentic location when it was first being launched.

Justin was additionally starting his restaurant ascent on the similar time.

Well being was essential to him, however he discovered that point was a premium. He simply did not have sufficient of it to make his personal kale smoothies at residence.

“Pressed was early on this cold-pressed revolution,” he mentioned. “I watched the model evolve.”

The signature cold-pressed juices (in over 40 varieties) now are only one a part of the Pressed success story. Pressed additionally affords plant-based milks, smoothies, and soft-serve constituted of simply fruits, nuts, and veggies.

Nowadays there are greater than 110 Pressed retail shops throughout 10 states within the US.

Clients can now additionally get their Pressed merchandise in plenty of different methods together with instantly from the corporate on-line, or at considered one of their almost 3,000 distribution factors through wholesale partnerships.

There are immense alternatives for development and persevering with to reimagine get extra wholesome meals into the fingers of extra pleased folks, together with subscription plans with VIP entry to merchandise.

“It is best to be capable to order merchandise together with your thumb, it ought to be that quick. If it takes a pair fingers it is too difficult,” Justin Nedelman believes.

As somebody who lives and breathes his work climbing proverbial mountains, Pressed is the right place for its CEO. It is received a rock-strong base, with plenty of heights but to climb.

“The muse is right here and I imagine in what we do.”

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