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G2’s Imaginative and prescient & Roadmap for the Future

G2’s Imaginative and prescient & Roadmap for the Future


At G2 Attain 2023,  my colleague Palmer Houchins, Head of Advertising and marketing at G2, and I teamed as much as provide a glance behind the scenes at what’s occurring right here at G2.

Amid an evolving software program shopping for panorama, we shared G2’s imaginative and prescient and product roadmap for empowering and connecting each software program consumers and sellers. 

G2’s imaginative and prescient to empower and join software program consumers and sellers

As Palmer shared, G2 is dedicated to overcoming the challenges of sourcing genuine software program data, striving to offer actual consumer suggestions, and helping customers to make knowledgeable selections.

In an trade that strikes shortly, real-time data is a necessity. G2’s market is the biggest and most trusted website for software program decision-making—with 90 million individuals visiting G2 yearly. The facility of sincere buyer opinions can’t be overstated, and G2’s advertising options join software program entrepreneurs and gross sales professionals with lively in-market consumers.

To additional assist software program consumers and distributors achieve an age of AI, we launched Monty this previous 12 months – an AI-powered software program shopping for advisor.

Monty represents only one instance of our mission to offer probably the most up-to-date insights within the quickly evolving tech panorama, guaranteeing software program decision-making stays efficient even within the face of fixed change.

One other approach we assist the software program shopping for journey is by partnerships with market leaders like AWS and Microsoft Azure. These trade stalwarts have entrusted G2 with powering their buyer opinions, amplifying our attain and affect within the subject.

Self-serve consumers are on the rise. Ensure you can simply be discovered the place they’re looking out

We’d be remiss if we didn’t point out the function of search engines like google and G2’s efforts in curating beneficial data to face out in search outcomes. The ‘proper place on the proper time’ technique proves essential as we witness the rise of self-serve empowered consumers and the consumerization of B2B shopping for.

Individuals are not solely visiting G2 to seek for software program, however after they seek for software program distributors and classes, their G2 profiles seem in search outcomes. For instance, when Google-ing “AI software program” G2’s web page is at present the primary natural outcome that seems. 

On the finish of the day, trusted opinions and strong market presence are elementary for software program firms. G2 is there to bridge the hole between these firms and genuinely consumers. By means of our knowledge and options, we’re dedicated to creating one of the best B2B purchaser expertise and serving to distributors forge trusted connections with their in-market consumers.

Our Product R&D roadmap priorities 

Relating to our product roadmap, we’re embracing AI to revolutionize how consumers uncover software program — delivering personalised suggestions and enhancing consumer expertise by providing value-additions like collaboration instruments and interactive demos. In doing so, we intention to amplify buyer voices by gathering genuine opinions, assisted by AI. We might be bolstering vendor instruments, supporting integrations with gifting platforms, and sharing greatest practices on assessment technology too.


For the 12 months forward, our precedence stays to ship first-party low-funnel purchaser intent, alongside easy and environment friendly integrations to allow use in your present workflows. To assist this precedence, we’re enhancing options like “Monitor Your Prospects,” stack knowledge, and make contact with partnerships to ship extra ROI.

Keep tuned for steady improvements that drive connection between consumers and sellers, centered on three areas: amplifying buyer voice, powering your pipeline, and remodeling your technique

Innovating via testing, suggestions, and collaboration 

With fixed improvements, G2 is shifting quicker and rising smarter –  at all times with you. Our Product R&D workforce can’t do that alone.

Thanks to all of these in our G2 neighborhood – our prospects for providing suggestions to enhance our merchandise and suggest concepts for the roadmap, in addition to our companions for making highly effective integrations potential and increasing the attain of G2. 

We’ll proceed to iterate and experiment and proceed to welcome your entire suggestions. Thanks for serving to us form the way forward for software program.

And when you missed our “Way forward for G2” session, you may catch the G2 Attain 2023 session recording. 



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