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36 Noteworthy Podcast Statistics for Tuning to Success in 2023


“Hey, there’s this nice podcast you need to try.”

It looks like solely yesterday that this water cooler cliche entered our lives. ‘Twas a less complicated time when folks would have interaction in long-winded conversations with out feeling the necessity to freeze them in time and share them with the plenty.

However in the present day, due to podcast internet hosting platforms and our social media tradition, it appears everybody and their mother has taken to the format. Actually. (And extra energy to these mic ’d-up mamas.)

Podcasts are an thrilling frontier for storytellers, historians, comedians, thought leaders, and entrepreneurs. For customers burned out by laptop screens (or books), podcasts are a bountiful supply of knowledge delivered by relatable voices. 

Under are some notable podcasting statistics that present proof of the medium’s rise and its worth for companies.

464.7 million

listeners tune in to their favourite podcasts globally as of 2023.

Supply: Statista

The podcast trade is booming, and there are extra statistics than ever earlier than to help this declare. Let’s check out the variety of podcast listeners, the preferred podcast genres, and at the moment energetic podcasts.

These statistics provides you with a greater understanding of the podcast panorama and how one can attain your target market.

  • There are at the moment over 4 million podcasts.
  • The worldwide listener base is anticipated to exceed 500 million by 2025.
  • Statista knowledge exhibits that 47% of individuals in Sweden take heed to podcasts, which is the very best amongst 54 surveyed nations.
  • In Japan, solely 5% of the inhabitants listens to podcasts.
  • Over 100 million Individuals will take heed to podcasts weekly by the tip of 2023 and over 110 million by 2025.
  • Podcasts may be heard in over 150 languages.
  • English is the preferred podcast language, with over 1.94 million podcasts.
  • The most well-liked podcast style is society and tradition, with over half one million podcasts.

podcast statistics

Tip: Study these 11 podcast enhancing phrases to be able to know precisely what you are doing behind the scenes.

Podcast obtain and streaming statistics

This part explores statistics intimately, analyzing standard podcast publishers, platforms, and units. Advertisers can use this data to put their adverts on podcasts which might be prone to be heard by their target market.

  • The common American listens to eight podcast episodes each week.
  • Most individuals take heed to podcasts on their smartphones (88.3%), way more than on desktops/laptops (7.1%).
  • 32% of adults now take heed to podcasts of their vehicles every month, up from 28% in 2020 and 30% in 2021.
  • 26% of individuals take heed to podcasts from 10 AM to 2 PM, adopted by 25% who pay attention earlier than 10 AM.
  • The common weekly podcast listener aged 12 and older spends 9 hours and three minutes listening to podcasts within the U.S. It is a vital enhance from the roughly 4.5 hours of weekly podcast listening time recorded in 2015.
  • The highest 3 podcast listening units are Apple iPhones (69.6%), Android telephones (17.3%), and Home windows computer systems (5.6%).
  • Apple Podcasts is the preferred podcast platform, with 38.7% of all podcast listeners and 48.7 million downloads.
  • Spotify is the second hottest platform, with 28% of customers and 35.3 million downloads.
  • iHeartRadio is the highest podcast writer within the US, with 31 million distinctive month-to-month listeners.

Podcast listener statistics

As podcasting continues to develop in reputation, you will need to perceive the demographics of the podcast-listening viewers. This analysis is vital for creators who wish to perceive their viewers and produce content material that’s related and fascinating.

  • 62% of US 12+ year-olds have listened to a podcast or about 177 million folks.
  • US podcast listeners are nearly evenly cut up between male (53%) and feminine (46%). Non-binary and others account for 1%.
  • Millennials and Gen Z are the most important podcast listeners within the US. In 2022, 59% of millennials and 63% of Gen Z stated that they had listened to a podcast previously month.
  • Podcast listeners are largely aged 12-34 (47%), adopted by 35-54 (33%) and 55+ (20%).
  • Within the US, podcasts attain a various viewers, with 45% of Black Individuals, 34% of Hispanic Individuals, and 62% of White Individuals listening to podcasts month-to-month.
  • 13% of podcast listeners within the US establish as LGBTQ+.
  • Podcast listeners within the UK and US usually tend to dwell in large cities (30%) than in smaller cities (20%) or rural areas (11%).
  • 57% of month-to-month podcast listeners within the US have a family revenue of lower than $75,000.
  • School graduates make up 45% of the month-to-month podcast listeners within the US.

podcast listener statistics

Podcast promoting statistics

Podcast promoting is quickly rising resulting from a variety of elements, together with the rising reputation of podcasts, the extremely engaged nature of podcast listeners, and the power of those adverts to succeed in the focused viewers.

  • The podcast promoting market is anticipated to succeed in US$3.46 billion by 2023.
  • The US is anticipated to have the very best podcast promoting income on this planet in 2023, at US$2.178 billion.
  • Practically 7 out of 10 podcast listeners say they’ve found new manufacturers and merchandise from podcast adverts.
  • 72% of long-time podcast listeners have purchased a sponsored services or products.
  • 50% of podcast tremendous listeners say podcast promoting is the easiest way for manufacturers to succeed in them.

Podcast advertising statistics

Different podcast statistics

Along with the statistics on demographics and listening habits, there are a variety of different fascinating statistics about podcasts.

  • Most podcasts (53%) are 20-60 minutes lengthy. Few are shorter than 10 minutes (16%) or longer than 60 minutes (16%).
  • Most Individuals take heed to podcasts whereas doing chores (49%), commuting to work (42%), or figuring out or cooking (29%).
  • The Joe Rogan Expertise is essentially the most listened-to podcast within the US, in accordance with a survey of 10,597 podcast listeners ages 13 and older.
  • Practically 9 in 10 US podcast listeners tune in for studying and nearly the identical quantity for leisure.
  • 85.4% of world firms at the moment are recording movies for his or her podcasts. Many of those podcasts (44%) are interview-style.

Seize your mic and chair

Podcasts might have began as a novel concept, however because the numbers present, they’re now a quintessential media supply for the Linked Age. A mic and a few enhancing and internet hosting instruments is all it takes to attempt your hand at podcasting. Should you’re considering of getting your proverbial ft moist, our information on tips on how to begin a podcast for your corporation affords some beneficial perception.

For some outdoors help on the matter, you would possibly wish to seek the advice of with a content material advertising and marketing providers supplier or inventive providers supplier.

Undecided if podcast promoting is the proper selection for you? A advertising and marketing technique company might assist put you heading in the right direction to being found by listeners far and large.



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