Home eCommerce How To Begin a Candle Enterprise in 2024 (Information and Examples)

How To Begin a Candle Enterprise in 2024 (Information and Examples)

How To Begin a Candle Enterprise in 2024 (Information and Examples)


When you’re an entrepreneur who is keen to burn the midnight oil with a brand new enterprise enterprise, we’ve received a possible enterprise concept for you: promoting selfmade candles.

In the case of making a product that’s sensible and scorching (actually and figuratively), studying tips on how to make candles is a skillset that’s helpful even for the hesitant DIYer.

So, should you’re interested in tips on how to make selfmade candles and begin a candle enterprise, let’s have a look at how one can earn cash on-line with this trending product.

Begin promoting candles on-line 🕯️

Template Icon

Free Webinar:

Advertising and marketing 101

Struggling to develop gross sales? Learn to go from first day to first sale on this free coaching course.

Why make and promote selfmade candles?

Do-it-yourself candles have change into a vital residence decor merchandise—an business anticipated to achieve $5 billion by 2026, in keeping with MarketWatch. In previous years, the business use of candles has seen a pointy enhance, with spa and therapeutic massage utilizing scented candles for soothing results, and eating places creating fragrant environments for patrons. 

Shoppers additionally purchase candles as a spotlight level for his or her residence decor, in addition to for aromatherapy like rest and stress discount, in keeping with the Nationwide Candle Affiliation. Taking a fast look on Google Traits reveals us that world curiosity for selfmade candles is constant:

Google Trends graph showing steady interest in homemade candles over the past 2 years

And whereas candles could also be used for numerous functions throughout the globe, many of the searches for selfmade candles are concentrated round North America, the UK, and Australia. That is nice intel for candlemakers trying to discover a marketplace for their DIY merchandise:

Google Trends interest by region

Subsequent, Google Traits demonstrates loads of curiosity in particular forms of candles—from scented to soy and all the things in between. Customers’ curiosity in candles isn’t solely sturdy, however runs the gamut. 

So, when an keen entrepreneur is making choices about what sort of merchandise to create, this information is a robust perception that will help you construct a set that resonates with potential clients.

Along with the recognition of this scorching product, candles provide enterprise homeowners various different advantages, together with:

  • Low price entry. Granted, some selfmade candle varieties require pricier supplies than others, however basically, candlemakers can create their wares with little or no money up entrance.
  • Simple to promote anyplace. Wish to promote your own home decor gadgets at craft festivals and native markets? Do-it-yourself candles journey nicely, so you possibly can promote them each on-line and offline.
  • Scalable craft to be taught. Whether or not you’re a DIY grasp or a crafting beginner, the bottom recipe for fundamental candles is simple to comply with. As you’ll discover from our useful infographic under, the method is easy.
  • Simple to customise. With so many forms of candles, it’s straightforward to personalize your merchandise and differentiate your self from direct rivals.

From the standpoint of a DIY enterprise, studying tips on how to make candles is a talent that may be remodeled right into a viable earnings stream. However earlier than we deal with the subject of making selfmade candles of your personal, let’s check out the favored sorts which are piquing buyers’ curiosity.

Sorts of selfmade candles

One of many large benefits in the case of making candles for your online business is the range—there’s possible a sort of candle on the market that may catch the attention of any potential buyer.

Unsure the place to start out? Listed below are a number of the prime forms of selfmade candles you possibly can discover when planning your candle enterprise alternatives.

Soy candles

One of many hottest candle varieties in the marketplace as we speak, soy candles are constructed from a base of soy wax. This wax is derived from soybeans and, subsequently, is constructed from greens (against common oil- or paraffin-based candles). The soy wax section is predicted to develop at a compound annual progress fee of 8.5% from 2019 to 2025, in keeping with Grand View Analysis

Soy Candle from homesick
New York Metropolis soy candle by homesick

Not solely are soy candles constructed from a renewable useful resource, additionally they burn cleanly and for longer. That manner, clients get extra bang for his or her buck in the case of getting a longer-lasting candle.

Scented or aromatherapy candles

This is among the commonest forms of candles. Scented or aromatherapy candles provide a spectrum of scents for patrons trying to spruce up their properties with nice smells.

Whether or not they’re meant to masks a standard family stench or just create a singular scentscape, these candles are available in dozens of scents—so there’s a scent that may enchantment to nearly everybody.

KUSH scented candle by Boy Smells
KUSH scented candle by Boy Smells

Aromatherapy candles makers market their merchandise as providing particular advantages that correlate to sure scents. Usually, the recipes for these candles use important oils that are supposed to improve bodily or psychological well-being. For instance, lavender scents are sometimes related to rest.

Vegan candles

There’s a rising section of buyers which are involved with the supplies companies use to make their merchandise—notably any animal substances. Primary candles typically comprise animal byproducts like beeswax, which isn’t fascinating for some shoppers.

Vegan candle example
Vegan candle by Brooklyn Candle Studio

However right here comes vegan candles to the rescue! Vegan candles use modified formulation with substances like soy wax, plant-based waxes, perfume oils, and pure fragrances.

Ornamental candles

When coming into a homeware retailer, you’ve possible observed candles that are available in many colours, shapes, and sizes. Some candles are made purely for ornamental functions—they aren’t essentially scented and aren’t constructed from particular substances. They merely add a sure one thing to an area in your house.

Decorative candle example
Ornamental Candle by Amara

Ornamental candles typically are available in difficult shapes, characteristic equipment, and make use of difficult designs.

How you can begin a candle enterprise

  1. Do market analysis
  2. Construct your model
  3. Create a candle enterprise identify
  4. Write a marketing strategy
  5. Make candles to promote
  6. Construct your on-line retailer
  7. Create a advertising and marketing plan

Do market analysis

Your goal market are the folks you wish to attain along with your advertising and marketing efforts. These are the patrons who can be most keen on your merchandise and most probably to transform to clients. Within the candle business, goal markets are damaged down into three classes:

  • Status. Luxurious candles are a brand new and rapidly rising section of the candle market. Pricing might fluctuate. The typical status candle can promote for between 30 and 80 {dollars}, however can run as excessive as $185, just like the Louis Vuitton perfumed scented candle. Status candles are recognized for his or her premium packaging, fragrances, and emphasis on model storytelling. 
  • Mid-market. These mid-tier candles have broad enchantment. You’ll possible discover them in stores like Goal. Mid-market candles usually have distinctive scenes like rose water, grapefruit, or basil, and value round $10 per candle. 
  • Mass market. These candles are essentially the most reasonably priced in the marketplace. Manufacturers like Yankee Candle and Mattress Tub and Past take up most of this section. You’ll discover commonplace scents like vanilla or ocean breeze, and can price round $5 to $8 per candle. 

Determine on which market you’ll go after. Do you wish to get into retail shops like Nordstrom or Macy’s? Then mid-market could also be the most effective route. Wish to solely promote via your personal web site and different on-line boutiques? Status candles could also be your calling. 

Selecting your market will assist with all the things from sourcing supplies to constructing your model and packaging. Upon getting a section in thoughts, you’ll wish to determine on the forms of candles you’ll create. 

Whereas doing all of your analysis, be aware what sort of candles clients are shopping for. Are eco-friendly, vegan candles greatest suited on your market? Or are potential clients OK with paraffin wax candles, regardless of their affect on the surroundings. 

The candles you select to promote will decide the kind of model you create. 

Construct your model

The second step in beginning a candle making enterprise is constructing a model. A model helps you construct an viewers, influences your advertising and marketing efforts, and makes it simpler to create higher merchandise on your clients. 

An excellent model is essential for candle companies particularly. The business has grown so considerably over the previous decade that it could really feel inconceivable to interrupt in. 

Let’s have a look at 3 ways you possibly can stand out within the saturated candle market.

Distinctive and attention-grabbing perfume blends 

Perfume is crucial shopping for issue for shoppers as we speak. Analysis by the Nationwide Candle Affiliation reveals that three-fourths of candle patrons say it’s “extraordinarily necessary” or “essential” of their number of a candle. 

One strategy to stand out from the competitors is with attention-grabbing fragrances. Growing a brand new mix instantly carves a spot available in the market for you. Somewhat than provide commonplace floral and woodsy scents, go for extra advanced and complicated smells patrons can’t discover elsewhere: scents that make folks assume or keep in mind one thing or really feel a way of thriller and intrigue.

Model story

A model story is the quickest strategy to join with patrons. It’s a story that shapes and communicates your model to folks. It’s the inspiration on which your mission, message, and voice is constructed. 

Model tales, particularly within the candle enterprise, are charming, human, and sincere. It ought to make folks really feel one thing, which then drives them to take motion—whether or not it’s a signup, buy, donation, and many others. 

Take Keap Candles story for instance. The founders, Harry Doull and Stephen Tracy, have been sad with their jobs in tech. They wish to do one thing extra significant and provoking with their work and turned to candle making. 

To seek out your story, ask your self:

  • Why am I making candles?
  • Who am I making candles for?
  • What affect do I wish to have on them?
  • What affect do I wish to make on the world?

Free Worksheet: Model Storytelling

Use this useful train as a information that will help you craft a compelling model story and construct a loyal viewers via the ability of storytelling.

Visible id

Your visible id (which incorporates your brand, images, web site, social media, and packaging) is essentially the most direct strategy to affect how folks really feel about your candle enterprise. 

In the case of your candle model, you wish to pay shut consideration to the aesthetic of your merchandise. Clients will use your candles for his or her scents and a house decor complement, so that you wish to design merchandise in-line along with your viewers.

For instance, Boy Smells model is all about elevating your intimate world. They’re vivid, sensual, and accessible to all genders.

Boy Smells Visual Brand

The model’s visible id embraces each masculine and femininity in a easy, easy manner, empowering folks from all walks of life, wherever they discover energy. It provides this id into all its advertising and marketing belongings, from web site to social media, in addition to to over 300 retail areas worldwide. 

When you work together with Boy Smells, likelihood is you gained’t overlook it. That’s the ability of sturdy visible id. 

Create a candle enterprise identify

At this level your candle enterprise is shaping up properly. You’ve in all probability give you just a few enterprise names alongside the way in which, and now’s the time to determine on one. 

Make sure you hold your candle enterprise identify concepts quick and easy. That’ll make it memorable and simple for patrons to pronounce. In case your identify is just too tough to recollect, you’ll miss out on free word-of-mouth advertising and marketing. 

When you’re nonetheless caught on a enterprise identify, use Shopify’s enterprise identify generator to fire up recent concepts. All it’s a must to do is enter a key phrase, click on Generate Names, then browse 1000’s of auto-generated identify concepts on your firm.

Write a marketing strategy

A marketing strategy guides your complete operation when making a candle enterprise. It helps outline your technique, pinpoint challenges, perceive what assets you want, and analyze your enterprise concept earlier than launch. 

Ask your self: What’s the finish aim for my model? Who’re my direct rivals? Do I wish to be offered in stores like Goal or Nordstrom? Or do I wish to begin an ecommerce retailer and promote on to my clients? 

Determine your enterprise objectives and hold them in thoughts as you construct out your candle making model.

Free: Enterprise Plan Template

Enterprise planning is usually used to safe funding, however loads of enterprise homeowners discover writing a plan helpful, even when they by no means work with an investor. That’s why we put collectively a free marketing strategy template that will help you get began.

Make candles to promote

As we’ve demonstrated, there are many candle sorts you possibly can create in your personal kitchen. Right here, we’ll present you tips on how to make a fundamental soy candle. You may take the identical fundamental substances, tweak them barely, and create your personal custom-made recipe.

Collect your supplies

Candling making supplies

For this selfmade soy candle recipe, you’ll want:

  • Soy wax
  • Wicks (ideally cotton)
  • Tremendous glue
  • Important oil of your alternative
  • Spatula
  • Double boiler
  • Thermometer
  • Mason jar
  • Pen or pencil

Whilst you possible have a few of these gadgets sitting round your home, you possibly can simply procure the remainder with out busting your funds. You’ll find soy wax in bulk on websites like AliExpress or Bulk Apothecary for round $4 per pound.

Retailers trying to supply jars or different glass containers can look on AliExpress for a wide range of bulk-buying choices, or verify their native thrift retailer or greenback retailer for cheap containers.

See our information on Aliexpress!

Important oils can be found at your native craft retailer or on Etsy or Amazon. The rest of the substances could be discovered at nearly any grocery retailer.

Prep your wax and container

Prep your container

Now, let’s prep your supplies to get your candle wax prepared. Take your soy wax and put it into your double boiler in your kitchen range to soften. Fill the underside pot with water and the highest with the soy wax and switch the burner to medium warmth. Stir the wax along with your spatula, ensuring you break up any chunks.

Whereas the wax is melting, take your wick and glue the top to the underside of your glass container. Enable glue to dry, which is able to hold your wick in place as you pour your wax.

Customise your candle combination

Customize your candle mixture

As soon as your wax melts, take your most popular important oil and stir into your combination at a ratio of 1 ounce per pound of wax. When you’d like to vary up the colour of your candle wax, stir in chunks of non-toxic crayons.

As soon as your substances are melted and blended, let it cool to 130–140 levels Fahrenheit. Verify the combination along with your thermometer to make sure it reaches the proper temperature.

Prep your pour

Prep your pour

Now that your wax combination is cooled to the proper temperature, it’s time to pour it into your jar. Maintain the wick upright with one hand and pour the combination out of the pan with the opposite. Replenish three quarters of the jar with the new wax combination.

To maintain the wick upright, tie its finish to the pen and set it throughout the opening of your jar.

Ending your candle

Finish your candle making process

Enable your wax to agency up earlier than starting your last pour. You might even see a small sinkhole within the wax across the wick—don’t fear, that’s regular. Right here’s the place we appropriate this challenge.

Take the remaining wax combination and pour the remaining quarter into the jar. Enable the remainder of the wax to set utterly. As soon as the wax is agency, snip off the surplus wick with some scissors, and your candle is able to burn!

Construct your on-line retailer

Now that your candles are able to go, the place do you have to promote them? An awesome place to start out is your personal ecommerce retailer. 

Creating an internet retailer appears like a frightening job in comparison with itemizing your candles on on-line promoting websites like Amazon. However these marketplaces lower deep into your income and don’t allow you to specific your model freely. Your on-line retailer isn’t solely extra worthwhile in the long term, however acts as a digital residence on your model. 

Online candle store example: KEAP Candles

In the case of constructing an internet retailer, Shopify is the only strategy to begin. You may construct an ecommerce web site with none coding or big funds. 

For a month-to-month payment, you get a good looking storefront, SSL certifications, high-speed net servers, cart abandonment restoration, and different beginner-friendly advertising and marketing and gross sales instruments. You even get entry to the Shopify App Retailer, which presents over 4,000 plugins to enhance your retailer and promote extra on-line. 

Create a advertising and marketing plan 

You’ve received the recipe for achievement—now it’s time to determine tips on how to promote your soy candles (or different selfmade candles).


Like many business-to-consumer retailers, one of the crucial profitable mediums to promote candles is on-line. You should utilize a number of digital platforms, like social media and your personal ecommerce web site, to achieve potential clients all over the world.

Whereas each digital medium gained’t be a profitable gross sales platform for each service provider, listed here are just a few locations entrepreneurs can attempt to assist them get began.

Though the next checklist doesn’t cowl each channel retailers can discover for his or her fledgeling enterprise, these are some strong choices to assist market your personal enterprise on-line.

  • Instagram. Many way of life manufacturers discovered nice success constructing a large following on Instagram. Curate a feed of lovely pictures associated to your model, stage pictures of your candles to point out off to clients, and attain a bigger viewers. You can too use Instagram to achieve out to model evangelists and supply a behind-the-scenes peek at the way you make your candles.
  • Pinterest. House decor is a serious class for customers of Pinterest, which is among the largests platforms clients use to search out manufacturers and merchandise. So it’s smart for selfmade candle retailers to think about Pinterest as a pillar of their advertising and marketing technique.
  • Snapchat. As one other extremely visible platform, Snapchat is one other viable possibility for maker retailers. As one of many fastest-growing social media platforms with greater than 200 million customers, DIY hustlers can use the medium to market to an rising viewers.
  • Giveaways and contests. As a part of a social/content material advertising and marketing technique, you need to use a few of your merchandise as prizes in a sequence of giveaways and contests. Not solely can these contests assist you to acquire followers and construct model consciousness, however you even have the chance to point out off how nicely your merchandise work.
  • Electronic mail Advertising and marketing: Ship your message (in addition to promos, reductions, and different model information) proper to your clients’ inboxes.


Though promoting on-line is a viable avenue for retailers, don’t be afraid to attempt promoting IRL.

Do-it-yourself candles are compact and journey nicely—which makes them ultimate for promoting on the go. Your sweet-smelling residence decor gadgets are perfect for displaying in craft reveals and pop-up retailers and provides retailers the chance to get in-person suggestions straight from potential clients.

Nonetheless not offered on promoting in particular person? Going IRL for gross sales has various different advantages, together with:

  • Getting direct suggestions. When you’re keen to enhance your merchandise (or simply dying to listen to what clients assume), promoting in particular person is an effective way to do it. Meet your goal clients face-to-face, tackle their ache factors, and get concepts for potential new merchandise.
  • Uncover wholesale alternatives. Able to scale your online business? Or trying to discover promoting B2B? Markets and festivals are ultimate occasions to satisfy wholesale patrons and set up a basis for such a relationship.
  • Construct your on-line following and electronic mail subscribers. Whether or not you’re aiming to develop your social viewers or construct your electronic mail checklist, use pop-up retailers and markets to attach on-line. When guests present up at your sales space or store, ask them to subscribe to your electronic mail checklist or comply with your branded social channels for brand spanking new merchandise, reductions, and giveaways.
  • Networking and inspiration. Connecting with fellow makers and entrepreneurs can be a serious a part of the draw for festivals, markets, and festivals. Assembly different retailers can encourage you with new concepts and assist you to give you new options to shared issues.

Though bodily gross sales require completely different expertise than sitting at your desk, a little bit know-how and the suitable instruments could make it easier to make gross sales on the go. Use a cellular point-of-sale system like Shopify POS that will help you arrange your store or sales space at your subsequent flea market, farmer’s market, craft truthful, and/or maker truthful, and hold transactions fast and easy.

Candle enterprise ideas

Whether or not you’re beginning a candle making facet hustle or kicking off full-time, hold these candle enterprise ideas in thoughts:

Take superb product pictures 

Nice product images is vital to convincing folks to purchase your candles. Ensure you can clearly see the form and label of your candles. Up for a problem? Stage a picture of the candle in use in your house so buyers can envision it in theirs. You may rent an expert photographer to take your pictures or take high-quality pictures with a smartphone.

Cowboy Kush candle

Create extra promoting alternatives 

Having recurring clients is extra worthwhile than consistently discovering new ones. Check completely different cross-sell and upsell alternatives to drive extra income out of your current clients. You would additionally provide subscription bins, like Frostbeard Studio. The model presents a Candle of the Month Membership, the place clients get a model new candle each month for a set value. 

Frostbeard studio candle of month club

Develop your product line 

Manufacturers like Tofino Cleaning soap Firm repurpose their scents for merchandise like soaps, shampoos, balms, perfumes, and different issues to make and promote on-line. It’s a simple transition for a lot of candle makers as a result of the scents are already developed, you simply have to create the brand new product. You may then upsell clients primarily based on scents they purchase typically, create scent-centric care packages, and attain new audiences.

Tofino Soap product offers

Push vacation gross sales 

Roughly 35% of candle gross sales occur in the course of the Christmas vacation season, in keeping with the Nationwide Candle Affiliation, with 76% of patrons viewing candles as an applicable vacation present. Put together for this season by creating vacation campaigns with particular promos and adverts focused at potential patrons.

Keep on prime of client developments

Keep updated with what’s happening in your area of interest. Use assets like Fb IQ, Suppose with Google, and Nielsen to grasp buyer ache factors and observe breakout developments. You should utilize this perception to give you new product concepts, fragrances, and advertising and marketing campaigns to advertise your model. 

Free Information: DIY Product Pictures

Learn to take lovely product pictures on a funds with our free, complete video information.

Beginning your candle making enterprise

You’ve gotten this far, which implies you now have a fantastic grasp on tips on how to get began with your personal selfmade candle enterprise. With the instruments and data above that will help you make and promote your selfmade candles, you possibly can transfer ahead to create your personal earnings stream utilizing your DIY expertise.

Have concepts on tips on how to make candles for novice DIYers? Share your ideas and recommendation within the feedback part under.

Candle enterprise FAQ

Is candle making a superb enterprise?

Candle making is a good small enterprise to start out. It doesn’t require a lot tools or technical data, it has a low startup price, and you can also make candles from residence. 

How a lot does it price to start out a candle enterprise?

The advantage of beginning a candle enterprise is its low price. Widespread prices for making candles embody tools like double-boiler, pouring pots, and Mason jars. Plan to spend about $1,000 to start out a small candle enterprise from residence.

Is candle making worthwhile? 

A candle making enterprise could be extraordinarily worthwhile. Not solely is there a low price barrier to entry, however the candle making business is predicted to achieve almost $5 billion by 2026. There’s no scarcity of consumers shopping for candles they love.

How do I begin a candle enterprise from residence?

  1. Do market analysis
  2. Construct your model
  3. Create a enterprise identify
  4. Write a marketing strategy
  5. Make candles to promote
  6. Construct your on-line retailer
  7. Market your candle enterprise



Please enter your comment!
Please enter your name here