Ahead-thinking ecommerce manufacturers are all the time looking out for brand new channels and methods to place merchandise in entrance of shoppers. Over time, we’ve seen many manufacturers have success branching out on conventional marketplaces like Amazon, Etsy, and eBay. However fashionable marketplaces are consistently rising, and prospects are all the time discovering new methods to work together with manufacturers and study new merchandise. Promoting on Fb is without doubt one of the fashionable marketplaces the place many manufacturers are discovering success, assembly customers the place they’re at.

Social media technique and planning templates

Able to get began along with your social media technique? These free, customizable templates provide you with instruments to plan and execute a technique that connects you along with your target market whereas holding your content material calendar organized.

Obtain now and begin seeing outcomes

Get your social media technique and planning templates delivered proper to your inbox.

Nearly there: please enter your e mail beneath to achieve prompt entry.

We’ll additionally ship you updates on new instructional guides and success tales from the Shopify e-newsletter. We hate SPAM and promise to maintain your e mail tackle secure.

Thanks for downloading. You may obtain your free copy quickly. Within the meantime, begin constructing your retailer with a free 3-day trial of Shopify.

Get began

And it goes past really promoting on Fb. You possibly can use Fb as an promoting channel to push customers again to your branded Shopify web site, the place you may have extra management over the expertise and relationship.

Desk of contents

Fb Ad sizes for 2022

Fb feed adverts sizes

Fb feed adverts suggest a decision of not less than 1080 by 1080 pixels and generally is a most of 30 megabytes. The technical minimal requirement for dimension is 600 by 600 pixels with no most. ​​Fb helps picture ratios from 1.91:1 to 4:5, although provide adverts and adverts with inventory images require the 1.91:1 ratio.

So far as textual content goes, you possibly can have as much as 40 characters in your headline, 125 characters in your major textual content, and 30 characters in your description.

Fb feed adverts are the principle ad sort. Customers see these of their Fb feeds, combined in with posts from their pals, teams, and pages. Fb feed adverts might be nonetheless photographs, animated GIFs, or movies. This consists of panoramic pictures and 360-degree images.

Fb feed ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 600 x 600 pixels
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1.91:1 to 1:1

Fb carousel adverts sizes

Fb carousel adverts additionally present up in customers’ information feeds. These Fb ad sorts embody a number of photographs or movies as an alternative of only one. The visuals are offered in a gallery- or slideshow-like format, and you need to use anyplace between two and 10 photographs or movies.

The ad dimension necessities for Fb carousel adverts are much like Fb feed adverts. Pictures might be as much as 30 megabytes and movies as much as 4 megabytes, and they need to be not less than 1080 by 1080 pixels in decision. You’ll wish to keep on with a picture ratio within the vary of 1.9:1 to 1:1. Movies should be not less than one second lengthy and might be so long as 240 minutes.

Different pointers embody as much as 40 characters for the headline, 125 characters for the first textual content, and 20 characters for the outline.

Fb carousel ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1.9:1 to 1:1 ​​

Fb proper column adverts sizes

Fb’s proper column adverts don’t present up in the principle information feed. As an alternative, they seem on the right-hand facet of Fb pages for desktop customers. Cellular customers don’t see Fb proper column adverts.

Among the identical ad dimension pointers apply for Fb carousel adverts and proper column adverts. Which means you possibly can have photographs as much as 30 megabytes or movies as much as 4 megabytes. You may as well add as much as 10 visible belongings, however Fb will solely show the primary one for proper column adverts. The decision must be not less than 1080 by 1080 pixels, and movies might be from one second as much as 240 minutes.

There are some variations from Fb carousel adverts, although. The picture ratio in your proper column adverts must be 1:1. You’re restricted to 40 characters for proper column ad headlines, and there’s no area for some other copy.

Fb proper column ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 MB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb in-stream video adverts sizes

Fb in-stream video adverts additionally use the carousel format, besides these seem in customers’ Fb Dwell feeds. In different phrases, when somebody is watching Fb Dwell movies, your in-stream video adverts could seem after the person has been tuned in for not less than one minute. In contrast to proper column adverts, Fb in-stream video adverts seem just for cell customers.

You should use two to 10 movies in your in-stream video ad carousel, every ranging anyplace from one second to 240 minutes. Movies might be as much as 4 gigabytes in dimension. The picture ratio must be 1:1, and also you additionally want a decision of not less than 1080 by 1080 pixels, although there’s no most decision.

Right here, you even have area for copy. This features a 40-character headline and 20-character description, and 125 characters for major textual content.

Fb in-stream video ad sizes at a look:

• Most file dimension: 4 GB
• Most picture dimension: 120 x 120 pixels
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Video Adverts: The way to Cease Scrolling Customers and Have interaction Them With Your Ad

Fb Market adverts sizes

You may as well run adverts on Fb Market, which is the social community’s Craigslist-esque function the place customers can promote and browse gadgets on the market. Fb Market listings are free for customers, and advertisers may also pay to position their adverts on this part of the positioning.

Fb Market adverts share the identical dimension pointers as in-stream video adverts: two to 10 movies, one second to 240 minutes every; as much as 30 megabytes for photographs and 4 gigabytes for movies; not less than 1080 by 1080 pixel decision (no most); and a 1:1 picture ratio.

You even have the identical pointers for copy: 40 characters for the headline, 20 characters for the outline, and 125 characters for the first textual content.

Fb Market ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb Prompt Articles adverts sizes

Fb Prompt Articles are exhibited to cell customers in an effort to optimize the content material expertise. These Fb ad sorts are content-first and infrequently embody a good quantity of copy for customers to learn. That’s why they’re particularly optimized for cell customers—to make the content material simpler to digest and interact with from a smaller gadget.

The Fb ad sizes for Prompt Articles are much like different ad sorts. You possibly can have two to 10 photographs or movies, 30 megabytes for photographs and 4 gigabytes for movies. Movies might be anyplace between one second and 240 minutes lengthy. You’ll want a 1:1 picture ratio and not less than 1080 by 1080 pixel decision.

Once more, you may have area for a headline, description, and first textual content. You’ve the identical necessities as different sorts, 40 characters, 20 characters, and 125 characters, respectively.

Fb Prompt Articles ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Establishing Shopify’s Fb channel for advertising and marketing

Fb Tales adverts sizes

Fb Tales are much like Instagram Tales—these posts expire after 24 hours, so customers can solely see them for a restricted time. Customers scroll via Fb Tales from the folks and pages they comply with, and so they see commercials intermittently.

Fb Tales, or Expandable Carousel, adverts have a most of three picture playing cards and you may’t use video. Every picture might be as much as 30 megabytes in dimension, with a width of 500 pixels. Fb recommends leaving not less than 250 pixels at each the highest and the underside of your picture to go away area for calls to motion and different in-app textual content. The picture ratio must be 1:1 and determination not less than 1080 by 1080 pixels. You even have 125 characters for major textual content.

Fb Tales ad sizes at a look:

• Most file dimension: 30 MB
• Most picture dimension: 500 pixels vast
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb assortment adverts sizes

Fb assortment adverts seem in customers’ information feeds and are splendid ad codecs for ecommerce manufacturers specifically. These adverts take customers to a Fb Prompt Expertise, which is a full-screen in-app touchdown web page devoted to that includes your model and merchandise. Customers can store immediately from these touchdown pages.

Fb assortment adverts function a canopy picture or video plus three particular person product photographs—all of them share the identical dimension pointers. Pictures might be as much as 30 megabytes—movies as much as 4 gigabytes—and have not less than 1080 by 1080 pixel decision and a 1:1 picture ratio.

You additionally get 40 characters for a headline and 125 characters for major textual content.

Fb assortment ad sizes at a look:

• Most file dimension: 30 MB for photographs; 4 GB for movies
• Most picture dimension: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: not less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Study extra: Fb Pixel: The way to Create Higher Fb Adverts for Extra Conversions

Shifting ahead along with your Fb adverts

Utilizing your on-line retailer as your mission management heart definitely has its benefits. It’s simpler to handle all features of your enterprise, you possibly can keep away from vendor restrictions, and you may seamlessly combine varied areas of your enterprise for a clearer holistic image. Nonetheless, you continue to want to satisfy patrons the place they’re at, and that’s the place distribution channels like Fb come into play.

Right this moment’s thriving ecommerce manufacturers exist on extra than simply their very own branded web sites. They’ve a multichannel method to constructing buyer connections and finally selling and promoting their merchandise. Promoting and promoting on Fb is only one avenue that on-line entrepreneurs can take.

If you combine promoting on Fb with Shopify, promoting on Fb turns into quite a bit less complicated. You possibly can robotically sync your product catalog, promote your merchandise the place folks store, and handle all the things from inside your centralized Shopify dashboard.