It is unimaginable to be a sports activities fan with out seeing a Fanatics product. In spite of everything, the corporate is a licensed sportswear retailer for nearly each league you possibly can think about: MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, System 1, WWE, and extra.

Now, in an effort to offer followers an immersive expertise within the trade that it dominates, Fanatics introduced on Thursday that it is going to be internet hosting “Fanatics Fest,” a three-day ticketed occasion full of activations, athletes, and extra on the Javits Heart in Manhattan from August 16 by way of the 18.

Followers can meet and mingle with their favourite present and former athletes, together with Tom Brady, Derek Jeter, and Peyton Manning. There can even be merchandise and product drops, reside podcasts and different “bespoke content material,” and the promise of some “main bulletins” on the planet of sports activities, in line with a firm launch.

^{CEO of Fanatics Michael Rubin. Photograph Supplied by Fanatics}

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Fanatics started as a sporting items retailer in 1995 and has since turn out to be a world sports activities behemoth that includes merchandise, buying and selling playing cards, on-line sports activities betting, reside commerce, reside occasions, and extra, because of serial entrepreneur and CEO Michael Rubin.

In 2011, Rubin bought Fanatics and merged it along with his e-commerce platform, GSI Commerce, earlier than promoting the 2 collectively to eBay for $2.4 billion.

EBay, nonetheless, solely wished the commerce operations and agreed to promote Fanatics again to Rubin for $330 million.

Now, the corporate is value an estimated $31 billion as of December 2023.

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“Sports activities followers deserve a spot to assemble, rejoice their passions, and foster new ones, and Fanatics Fest NYC goals to just do that,” mentioned the CEO of Fanatics Occasions, Lance Fensterman. “In contrast to some other occasions on the planet of sports activities fandom, Fanatics Fest NYC will reside on the intersection of sports activities, tradition, leisure, and accumulating, and we could not be extra excited to welcome followers into half of what is going to turn out to be a yearlong calendar of premium reside experiences.”

Fanatics Fest can even maintain an on-site “buying and selling pit” for sports activities card accumulating, buying and selling, and coaching, in addition to characteristic a few of the rarest, most coveted playing cards and memorabilia on the planet.

Tickets are on sale by way of the occasion’s official web site, with costs starting from $30 for one-day children tickets, $50 for one-day grownup tickets, $65 for a three-day children cross, $130 for a three-day grownup cross, and $400 for a three-day VIP cross.