Home eCommerce 5 Content material Advertising Concepts for January 2024

5 Content material Advertising Concepts for January 2024

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5 Content material Advertising Concepts for January 2024

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Wish to entice customers to an ecommerce web site in January 2024? Take into account producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.

Content material advertising is creating or curating content material, publishing it, and selling it to bolster SEO and electronic mail and social media advertising. It helps all types of ecommerce retailers — retail, direct-to-consumer, B2B — entice, interact, and retain clients.

Listed below are 5 content material advertising matters your organization can use in January 2024.

1. Nationwide Take the Stairs Day

Photo of a male next to stairs in an office setting

Take the Stairs Day reminds of us to begin a wholesome behavior.

Nationwide Take the Stairs Day on Jan. 10, 2024, encourages People to begin a wholesome behavior. It’s also a chance for companies to create the behavior of producing useful content material for potential clients.

Corporations promoting well being and health merchandise have probably the most content material choices, maybe encouraging prospects not solely to take the steps but additionally decide to wholesome dwelling and buying related merchandise.

However different companies can join their merchandise to wholesome habits, too.

Listed below are a couple of concepts.

  • Baggage model. Create an article sequence for enterprise vacationers describing tips on how to construct good health habits on the highway.
  • Children’ clothes retailer. Publish a health information for folks that lists entertaining video games and actions for kids whereas selling the shop’s merchandise.
  • DIY supplies store. Produce articles or movies for tasks encouraging wholesome habits, similar to constructing a house health club or an out of doors dwelling house.

2. Nationwide Costume Up Your Pet Day

Jan. 14, 2024, shall be a type of mini-Halloween for pet house owners. Nationwide Costume Up Your Pet Day generally is a enjoyable alternative for “pet mother and father.”

A web-based store promoting energy instruments most likely received’t profit from an article that includes photos of lizards dressed like princesses, however it may publish a humorous put up about development web site canines dressed like their blue-collar house owners.

Photo of an iguana with a flower on its head

Dressing up pet iguanas is all about leisure.

3. Nationwide Nothing Day

Jan. 16, 2024, shall be an un-event, or at the very least that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.

“Nothing Day” is a protest in opposition to the various holidays enacted by Congress or different governing our bodies and thus added to the varied lists of nationwide days.

Content material entrepreneurs might take Nothing Day articles, movies, or podcasts in a few instructions.

First, be a part of the spirit and promote taking a break from would-be holidays.

Second, entrepreneurs might double down and create their very own nationwide day. Think about, for instance, a web based craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.

Photo of an elegant candle surrounded by flowers

How a few day specializing in candle artwork?

Watch out, nevertheless. A few decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we rejoice Martin Luther King on the fifteenth.

4. Promotions Calendar

Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of types, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.

Photo of a large calendar on an office wall

Take an concept from old-school publishers and inform customers when your gross sales are coming.

For January 2024, contemplate borrowing this concept to encourage electronic mail subscriptions. Right here is the thought. Publish an article itemizing your organization’s deliberate promotions in 2024. Embrace every thing from a February clearance to Black Friday and Cyber Monday sale dates.

There’s no want for plenty of element, simply the dates and a brief rationale for every occasion.

Then comes the pitch: Encourage readers to enroll in electronic mail messages to be among the many first to know of each promotion.

5. Product Improvements

AI generated image of two-headed Janus

Janus might look ahead to the yr and again at what we realized.

January is known as for Janus, the legendary, two-faced Roman deity who appears ahead to the brand new yr and gazes again on the just-completed one with its many classes.

In January 2024, content material entrepreneurs might use this idea to give attention to the previous and future evolution of their merchandise or trade.

A web-based auto components store might tackle progress in fuel-efficient automobiles and certain enhancements in 2024. A house furnishings retailer might describe how couches and chairs have turn out to be extra environmentally sustainable.

The articles might exhibit retailers’ trade experience whereas selling associated merchandise.

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