Home eCommerce 32 Print on Demand Statistics You Should Know in 2023

32 Print on Demand Statistics You Should Know in 2023

32 Print on Demand Statistics You Should Know in 2023


What is not measured, is not improved.

If you wish to optimize your print on demand (POD) retailer, learning the info of different shops can positively assist.

And right now, we now have an inventory of 32 print on demand statistics for you!

To seek out these statistics, we crawled 200k+ print on demand shops on September 28, 2023 – and analyzed the info on their put in apps, area of interest, web site rankings, and way more!

Let’s dive proper in.

6 Key Print on Demand Statistics in 2023 (Editor’s Picks)

Listed below are the six most vital and thrilling print on demand statistics!

Disclaimer: On account of minor imperfections of the crawling system, please know that we won’t assure 100% accuracy of the info and, thus, the statistics we discovered. Nonetheless, we’re assured that these statistics carefully characterize actuality as a result of great amount of knowledge captured.

1. Two-thirds of print on demand shops use Printful

  • The important thing takeaway: Printful is the most well-liked print on demand provider.

Have you ever heard of Printful?

If you have not, you are about to.

A whopping 67.6% (sure, you learn that proper!) of all print on demand shops use Printful as their provider.

Printful homepage

Why is that?

Nicely, maybe it is their user-friendly interface, or possibly their huge vary of merchandise, or it may even be their stellar customer support.

Most definitely, it is a mixture of all (and extra).

In fact, different suppliers like Printify (30.4%), AOP+ (10%), and Gelato (6.7%) additionally maintain their respective market shares.

However, for now, Printful is the most well-liked by far.

A small bonus statistic: Round 12% of print on demand shops use Printful and Printify collectively!

Be taught extra:

2. High-performing attire print on demand shops promote between $50 and $100 on common

  • The important thing takeaway: You do not have to compete on product pricing.

If you wish to promote attire in your POD retailer, you could surprise, ‘How a lot can I realistically anticipate clients to spend on my retailer?’

Nicely, we have some encouraging information for you!

Essentially the most profitable attire print on demand shops typically have a mean product worth between $50 and $100.

Distribution of average product price (top 1% of apparel print on demand stores)

It tells us that clients are keen to spend if you happen to provide distinctive, well-designed, high-quality attire!

Be taught extra: Dropshipping Pricing Technique: The Definitive Information (2023)

3. The success charge of print on demand is 24%

  • The important thing takeaway: Whereas print on demand has its challenges, it is doable to search out long-term success.

Doing print on demand can generally really feel like a rollercoaster.

You have got your highs, lows, and people in-between moments the place you are not sure if you happen to’re heading up or down.

However here is a reasonably eye-opening stat: out of all of the print on demand shops created, about 24% are nonetheless energetic after three years.

This stat may sound a bit intimidating, however on the identical time, it may be a reminder of the significance of repeatedly studying, adapting, and being persistent.

Older man behind a laptop

Be taught extra: Is Print on Demand Nonetheless Worthwhile In the present day in 2023? Or Not?

4. There’s a clear correlation between a print on demand retailer’s age and its web site rating

  • The important thing takeaway: Persistence with print on demand can result in higher web site rankings, driving extra gross sales.

Here is one other perception: the longer a print on demand retailer has been round, the higher its web site tends to rank.

The graph under reveals the common web site rating of POD shops based mostly on their 12 months of creation.

The y-axis represents the highest X% of web site rating, with 0% indicating the very best rating and 100% indicating the worst:

Website ranking of print on demand stores over time

This implies that shops which have caught round are doubtless doing many issues proper.

Assume search engine marketing optimizations, high quality backlinks, partaking content material, and, after all, top-notch buyer critiques.

When you’re simply beginning, don’t fret an excessive amount of about this.

Each long-standing retailer as soon as began from scratch, similar to you.

With constant effort, over time, you’ll be able to climb these ladders too!

Be taught extra: 15 Most Profitable Print on Demand Retailer Examples in 2023

5. The estimated common conversion charge of a print on demand retailer is 1.7%

  • The important thing takeaway: A 1.7% conversion charge is the trade common for POD shops.

You’ve got doubtless heard the time period ‘conversion charge’ earlier than, and for a very good cause.

It is a metric that tells you what number of of your web site guests are literally making a purchase order.

From our knowledge of over 200k print on demand shops, we are able to estimate that the common conversion charge is 1.7%.

So, attaining (or surpassing) this charge means you are effectively on this half!

Conversion rate example on Shopify

Be taught extra: Shopify Dropshipping Conversion Price Optimization: 12 Methods to Get Extra Gross sales!

6. Curiosity in print on demand grew by 300% within the final 5 years

  • The important thing takeaway: The print on demand trade is rising strongly!

In line with Google Developments, curiosity in print on demand has grown by round 300% within the final 5 years:

Google Trends search interest for print on demand over time

That is equal to a yearly progress of round 32%!

However what’s inflicting this? We expect there are a number of causes:

  • There’s the attraction of low upfront prices for newbies.
  • There’s the personalization side that clients love.
  • There is a sustainable angle of manufacturing solely when there is a demand (decreasing waste).

And lastly, there have been important technological enhancements in these years, permitting for higher printing strategies and a way more in depth number of merchandise accessible for print on demand!

Be taught extra: Find out how to Begin a Print on Demand Enterprise in 2023 (8 Steps)

26 Extra print on demand statistics

Do you know that Impulse is the commonest premium theme for print on demand shops?

Or that, on common, print on demand shops with a weblog are extra profitable than these with out one?

When you discover these stats attention-grabbing, learn on!

Tip: You can even discover our record of dropshipping statistics right here!

The print on demand market

Let’s begin with some statistics in regards to the print on demand market:

7. The POD market dimension in 2022 was $6.18 billion and is anticipated to develop at a CAGR of 25.8% from 2023 to 2030

  • The important thing takeaway: Now could be the very best time to get into print on demand.

With a worth of $6.18 billion in 2022, it is clear that the print on demand trade isn’t small.

Plus, the market is anticipated to develop at a formidable CAGR of 25.8% between 2023 and 2030.

So, if you happen to’ve been contemplating beginning with print on demand, there is not any higher time than now!

8. 4.9% of all on-line shops do print on demand

  • The important thing takeaway: When you’ve ever thought-about beginning a POD retailer, you are not alone.

There are a whole lot of hundreds of on-line shops providing all the pieces from dietary supplements to furnishings.

And between all of those shops, a noteworthy 4.9% are concerned in print on demand.

In different phrases, virtually one in twenty on-line shops are print on demand shops!

Here is one other attention-grabbing statistic: 11.4% of all Shopify shops do print on demand.

This makes Shopify the most well-liked ecommerce platform for print on demand by far!

Tip: Have you ever already created your Shopify account? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

Get your free Shopify trial

9. There are round 228,000 energetic print on demand shops

  • The important thing takeaway: This variety of energetic POD shops signifies the attractiveness of this enterprise mannequin.

With low startup prices, no want for stock, and the flexibility to focus on area of interest markets, it is no surprise entrepreneurs are organising POD outlets!

Someone writing a product description

10. 65% of print on demand shops fail inside one 12 months

  • The important thing takeaway: Beginning a print on demand retailer comes with challenges, particularly within the preliminary phases.

Have you ever ever heard the well-known assertion that 90% of on-line companies fail inside the first 12 months?

In line with our knowledge, that is not essentially the case for print on demand.

As an alternative, we discovered that round 65% of print on demand shops do not make it previous their first birthday.

A woman losing money

However why is it nonetheless such a excessive proportion?

Like many startups and on-line companies, print on demand requires extra than simply organising a retailer and ready for gross sales.

It is a sport of technique, persistence, and steady adaptation.

You should be good at market analysis, designing merchandise, pricing methods, advertising efforts, and customer support – each side is essential to a retailer’s success (or lack thereof).

Be taught extra: Print On Demand Fundamentals: 5 Issues Each Newbie Ought to Know

11. Round 0.6% of energetic print on demand shops use Shopify Plus

  • The important thing takeaway: Although solely a choose group of POD shops use Shopify Plus, it reveals the expansion potential within the trade.

Most print on demand companies select Shopify as their ecommerce platform.

And from these POD shops, round 0.6% use Shopify Plus.

Shopify Plus homepage

Why so few?

Shopify Plus is for high-growth, high-volume companies.

For these simply beginning or within the rising part, common Shopify plans provide all the mandatory instruments and assets.

Be taught extra: Shopify Pricing Plans Information: Which One Is the Finest? (2023)

12. A print on demand retailer sells 44 completely different merchandise on common

  • The important thing takeaway: It is essential to stability amount with high quality and guarantee every product enhances your model’s total imaginative and prescient.

On common, a print on demand retailer gives 44 completely different merchandise.

This reveals the flexibility of print on demand; you’ll be able to promote something from customized t-shirts, hoodies, and mugs to notebooks, cellphone instances, and even wall artwork!

However bear in mind, it is not nearly amount.

Guarantee every product aligns together with your model, is of top of the range, and serves a function in your retailer.

Be taught extra: The 19 Finest Promoting Print on Demand Merchandise in 2023

13. A prime 10% print on demand retailer sells 160 completely different merchandise on common

  • The important thing takeaway: As your retailer grows, you’ll most likely add extra merchandise.

This statistic means that the top-performing print on demand shops usually have a broader product providing than the final dataset.

Nevertheless, it is essential to notice that the modal (most continuously occurring) variety of merchandise offered is ten merchandise.

So, if you happen to’re a newbie, begin with a small choice, and as you perceive your viewers higher, you’ll be able to step by step increase!

Be taught extra: How Many Merchandise Ought to You Should Begin Dropshipping?

14. Print on demand shops with increased costs are usually extra profitable

  • The important thing takeaway: Success in print on demand is not all the time about being the most affordable choice.

You may suppose that aggressive pricing (learn: cheaper) can be the ticket to success with print on demand.

Maybe surprisingly, it appears to be the other.

Under, you’ll be able to see a scatter plot of the web site rating of the highest 10% of POD shops vs. their common product worth:

Average product price vs. Rank of the top 10% of print on demand stores

Whereas there isn’t any clear visible distinction, we discovered that the correlation coefficient is roughly -0.109, indicating a slight detrimental correlation; because the product worth will increase, the rating tends to be higher (decrease).

With increased costs, shops typically place themselves as premium manufacturers, resulting in higher revenue margins and making a notion of superior high quality and exclusivity.

In fact, it is not nearly including a excessive price ticket to your gadgets.

Profitable higher-priced shops typically focus closely on branding, product high quality, customer support, and storytelling.

They improve your entire purchasing expertise, which justifies the upper costs.

Be taught extra: Enhancing Your POD Enterprise: The Energy of Branded Packaging

15. The median variety of month-to-month guests for the highest 10% of print on demand shops is 1,978.

  • The important thing takeaway: If in case you have over 1,978 month-to-month guests to your POD retailer, you are already forward of many others!

One of many metrics that companies typically obsess over is web site visitors.

Once we take a look at the highest 10% of print on demand shops, we discover that they’ve a median of 1,978 guests each month:

Distribution of monthly visitors (top 10% of POD stores)

For up-and-coming POD retailer homeowners, this quantity can function a motivational benchmark!

Be taught extra: Advertising and marketing for Dropshipping: Find out how to Choose the Proper Methodology

16. On common, the highest 1% of print on demand shops add 7 new merchandise every single day

  • The important thing takeaway: Whereas the quantity may be formidable for a lot of, the precept of persistently providing contemporary, related merchandise is a game-changer in POD.

Let’s take a second to soak up that the highest 1% of print on demand shops add 7 new merchandise day by day.

By repeatedly introducing contemporary designs and merchandise, they maintain their current buyer base engaged whereas attracting new eyes to their collections.

On common, the highest 1% of POD shops added:

  • 76 Merchandise within the final 30 days
  • 1,823 Merchandise within the final 90 days
  • 2,550 Merchandise within the final three hundred and sixty five days
Average number of products added by top 1% of POD stores

Be taught extra: 8 Finest Limitless Design Providers for Print on Demand (2023)

17. 3.8% of print on demand shops have an estimated month-to-month income of over $50k

  • The important thing takeaway: The POD trade holds immense potential for profitability, with some shops pulling in substantial month-to-month revenues.

A powerful 3.8% of print on demand shops have an estimated month-to-month income surpassing $50,000!

The shops that obtain these numbers have most likely spent appreciable effort and time in market analysis, constructing buyer relationships, optimizing their product lineup, and refining their gross sales methods.

It reveals that attaining such income milestones is unquestionably doable!

One attention-grabbing statement: when dropshipping shops, simply 1.5% had an estimated month-to-month income of over $50k. (Supply)

Be taught extra: 11 Wonderful Tricks to Enhance Dropshipping Gross sales in 2023

18. 75.8% of the highest 10% of print on demand shops are primarily promoting within the US, adopted by Canada (5.7%) and the UK (5.3%)

  • The important thing takeaway: The US’s sturdy ecommerce infrastructure and huge shopper base make it a hotspot for top-performing POD shops.

America claims the title for having essentially the most top-performing print on demand shops.

And guess what? It isn’t even shut.

Check out this chart exhibiting the geographical distribution of the highest POD shops:

Geographical distribution of the top 10% of print on demand stores (Top 7 countries)

As you’ll be able to see, different widespread nations for print on demand shops embrace Canada, the UK, Australia, Germany, France, and the Netherlands.

Be taught extra: 14 Finest US Print on Demand Suppliers in 2023 (Quick Transport)

19. With a share of 0.2%, Africa is the least widespread print on demand market

  • The important thing takeaway: Africa is a difficult print on demand market, though it could have potential if you happen to’re keen to take the chance.

Solely about 0.2% of print on demand shops function in Africa.

Elements like an absence of POD suppliers, various web accessibility, completely different buying behaviors, and logistical challenges make it a posh area.

Nevertheless, who is aware of?

As infrastructure improves, there’s an opportunity for early adopters to determine themselves as leaders within the African POD house.

Be taught extra: 10+ Finest Nations for Dropshipping in 2023 (& 5 to Keep away from)

20. 41.7% of print on demand shops primarily promote attire

  • The important thing takeaway: Attire dominates the print on demand trade attributable to its ease of entry and common attraction.

Nearly half – 41.7% to be exact – of POD shops largely promote garments.

This makes attire the most well-liked print on demand class by far:

Number of print on demand stores in top 10 primary categories

Attire is adopted by Dwelling & Backyard (6.9% of POD shops) and Arts & Leisure (5.9% of POD shops).

There are a number of explanation why attire is such a big class.

First, virtually all POD suppliers provide attire, making it simpler to start out an attire POD retailer. Plus, everybody wants garments!

Be taught extra: Find out how to Dropship Clothes With Print on Demand (7 Suggestions)

Apps and themes

Subsequent, we now have some insightful statistics about apps and themes for POD shops:

21. 63.1% of the highest 1% of print on demand shops have put in greater than ten apps

  • The important thing takeaway: The most effective print on demand shops use a number of apps to enhance their website.

Do you know that 63.1% of essentially the most profitable print on demand shops have greater than ten apps put in?

These apps can add new options, automate duties, present deeper insights, or just make a website extra partaking for its guests.

Nevertheless, keep in mind that it is high quality over amount relating to apps.

Solely add new apps to your retailer once they genuinely add worth.

In any other case, they may decelerate your website!

Be taught extra: 12 Finest Print on Demand Shopify Apps in 2023 (Free & Paid)

22. The typical print on demand shops spends round $76 monthly on apps

  • The important thing takeaway: For POD shops, the month-to-month spend on apps is much less an expenditure and extra an funding in steady progress.

When beginning a web-based retailer, there may be an abundance of instruments that promise to make your life simpler.

And for print on demand shops, that is no exception.

On common, print on demand shops make investments roughly $76 each month to entry varied apps:

Monthly app spend for print on demand stores - histogram

From the visualization, we are able to observe:

  • Most print on demand shops spend beneath $100 month-to-month on apps.
  • There is a sharp decline within the variety of shops because the month-to-month app spend will increase.
  • Only some shops have a really excessive month-to-month app spend, which will be seen in the proper tail of the histogram.

This may sound like simply one other expenditure on paper, however apps could be a nice funding.

For instance, they can be utilized to enhance person expertise, function extra effectively, increase your advertising, and extra!

Be taught extra: 10 Finest Print on Demand Instruments for Your Enterprise in 2023

23. The preferred overview app for print on demand shops is Decide.me

  • The important thing takeaway: A product overview app might help you optimize your POD retailer!

Earlier than making a purchase order, clients typically search validation from their fellow buyers.

They’ll discover that validation by studying product critiques.

That is why round 12.2% of energetic print on demand shops put in the Decide.me product overview app!

Judge.me Shopify app

With options like picture and video critiques, Q&A sections, and even social media sharing, it is no surprise that this app is so widespread.

Be taught extra: Find out how to Get Product Critiques on Shopify? (Even With No Gross sales)

24. Most print on demand shops provide PayPal, adopted by Apple Pay, Store Pay, and Google Pay

  • The important thing takeaway: Supply PayPal, Apple Pay, Store Pay, and Google Pay as fee strategies in your retailer.

PayPal stays the most well-liked fee gateway on POD shops, adopted by the fee companies Apple Pay, Store Pay, and Google Pay.

When shopping for gadgets on-line, folks wish to make the fee course of as clean as doable, and that is the place fee gateways are available.

Paying with a credit card

PayPal is the clear winner, however different gamers like Apple Pay, Store Pay, and Google Pay aren’t far behind.

Be taught extra: The 4 Finest Cost Gateway Mixtures for Dropshipping

25. The commonest premium themes for print on demand shops are Impulse, Movement, and Warehouse

  • The important thing takeaway: Widespread selections for premium themes are Impulse, Status, and Movement.

When you’re seeking to give your POD retailer knowledgeable look, think about one in every of these widespread premium themes from the Shopify Theme Retailer.

Impulse, which inserts very effectively with style shops, is the most well-liked premium theme for print on demand shops:

Impulse theme Shopify

Keep in mind, attire is the most well-liked print on demand area of interest, so that is most likely the rationale why Impulse is so widespread!

Be taught extra: 11 Finest Shopify Themes for Print on Demand in 2023

26. 5.4% of print on demand shops use a web page builder, with the most well-liked one being PageFly

  • The important thing takeaway: You do not want fancy instruments to reach print on demand, however a web page builder like PageFly can provide you an edge.

Regardless of the big variety of web page builders accessible, solely a small variety of print on demand shops use one.

Nevertheless, 5.4% of POD shops use PageFly, which might help you customise your on-line retailer, enhance the person expertise, and in the end improve conversions.

Homepage of Pagefly

So, whereas it is not a requirement for fulfillment in print on demand, it is price contemplating if you wish to stand out!

Be taught extra: PageFly Evaluate: Nice Touchdown Pages for Shopify? (2023)

Advertising and marketing

Listed below are six extra advertising print on demand statistics:

27. 22.5% of energetic print on demand shops have a weblog

  • The important thing takeaway: Running a blog gives varied advantages on your POD retailer.

Typically it is not nearly merchandise however slightly in regards to the story.

22.5% of energetic print on demand shops have acknowledged this and have a weblog.

Blogs can enhance a website’s search rankings, making it simpler for potential clients to find the shop.

Plus, they permit manufacturers to showcase their experience and maintain clients on their websites longer.

Right here is one other attention-grabbing chart that reveals the commonest options applied by print on demand shops:

Distribution of featured adopted by print on demand stores

Be taught extra: 8 Wonderful Methods to Get Free Visitors to Your Dropshipping Retailer in 2023

28. A prime 1% print on demand retailer has virtually 900k mixed social followers on common

  • The important thing takeaway: A model’s social footprint could be a reflection of its success.

The mixed common social following of the highest 1% of POD shops is 897,178 followers throughout platforms like Fb, Instagram, Pinterest, TikTok, Twitter, and YouTube.

So, with every put up, story, or tweet, these top-tier shops can probably attain near one million folks.

It is a highly effective advertising device!

29. Print on demand shops with a weblog are extra profitable than these with out one

  • The important thing takeaway: When you’re contemplating including a weblog to your POD retailer, attempt it!

Print on demand shops with a weblog, on common, have an internet site rating that is 1,982,502 positions increased.

Print on demand average website ranking vs. whether they have a blog statistic

The decrease the web site rating, the higher.

So, because of this shops with a weblog are likely to carry out higher when it comes to internet visitors and presumably gross sales!

Be taught extra: search engine marketing for Dropshipping Shops: 7 Methods to Enhance Your Visitors

30. Free supply is a very powerful on-line buy driver, encouraging 49.4% of customers

  • The important thing takeaway: Free supply is king!

Do you know that just about half of internet buyers are motivated to click on ‘purchase’ by free supply?

That is proper – in keeping with current knowledge, 49.4% of customers think about free supply as essentially the most vital issue when making a web-based buy.

Online Purchase Drivers Statistics

So if you happen to’re seeking to appeal to extra clients, you may wish to think about providing this candy perk to your clients.

Who can resist free transport, proper?

Be taught extra: How Do Dropshipping Websites Supply Free Transport Worldwide?

31. The TikTok Pixel is put in on about 14.8% of print on demand shops

  • The important thing takeaway: TikTok Advertisements may be an underrated advertising technique.

Identical to different social media pixels, the TikTok Pixel permits shops to trace customers’ behaviors after they work together with a TikTok advert.

About 14.8% of POD shops have put in the TikTok pixel, which implies the identical proportion or much less use TikTok Advertisements!

Someone using TikTok

Given TikTok’s reputation, we’re stunned that comparatively few print on demand shops use TikTok Advertisements as a part of their advertising methods.

Be taught extra: Dropshipping With TikTok: A Newbie’s Information for 2023

32. On common, print on demand shops have essentially the most followers on YouTube

The important thing takeaway: YouTube appears to be an amazing social platform for POD shops attributable to its mixture of visible storytelling and enormous attain.

After we analyzed the social media accounts of energetic print on demand shops, we discovered the next:

  • YouTube has the best common followers, with roughly 125,396 followers.
  • TikTok is available in second with round 93,077 followers.
  • Instagram is shut behind, with roughly 78,352 followers.
  • Twitter has a mean of 68,956 followers.
  • Fb has round 64,571 followers on common.
  • Pinterest has the fewest common followers, with about 2,386 followers.


Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you’ll be able to simply bear in mind it:

  • The most effective time to start out with print on demand was yesterday, however the second-best time is right now!
  • On account of its reputation, Printful appears to be an amazing POD provider.
  • You do not all the time should compete on costs.
  • Print on demand comes with challenges initially, however if you happen to persevere, your chance of success will increase!
  • Most print on demand shops promote attire and goal the US.


So, what have we discovered?

Success in POD is all about being strategic, actually providing what your clients need, and utilizing the proper digital instruments.

However bear in mind, it is not about making an attempt to do all the pieces.

It is extra about understanding which instruments, gadgets, and designs suit your type and your model the very best.

Lastly, if you happen to preferred these print on demand statistics, try our record of dropshipping statistics right here!

Spoiler: A lot of them apply to print on demand as effectively.

Better of luck together with your print on demand retailer!

Need to study extra about POD?

Prepared to maneuver your print on demand retailer to the subsequent degree? Take a look at the articles under:

Plus, don’t neglect to try our in-depth learn how to begin a print on demand enterprise information right here!



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