Home eCommerce 18 Buyer Satisfaction Survey Inquiries to Ask (+ Examples) (2023)

18 Buyer Satisfaction Survey Inquiries to Ask (+ Examples) (2023)

18 Buyer Satisfaction Survey Inquiries to Ask (+ Examples) (2023)


How properly have you learnt your prospects?

Attending to know your viewers is among the most essential components of rising a enterprise, and it may be as straightforward as sending a single electronic mail with a well-structured survey. 

With the in-depth understanding that you just acquire from buyer satisfaction surveys, you’ll be capable of create higher on-line purchasing experiences to your prospects and construct extra focused advertising and marketing campaigns, creating a greater buyer journey.

Whenever you’re completed with this information, you’ll be capable of craft an superior survey that will get you actionable buyer satisfaction and market analysis knowledge. 

What’s a buyer satisfaction survey?

A buyer satisfaction survey (CSAT) is a device companies use to measure their prospects’ satisfaction or to higher perceive buyer opinions relating to services and products. These surveys end in measurable buyer suggestions {that a} enterprise can use to then enhance its services or products providing—or overview its market positioning.

Buyer satisfaction survey examples


A product-market match (PMF) survey additionally often accommodates only one query. It reads alongside the traces of “How would you are feeling when you might now not use X?”the place X is your services or products. 

Right here’s an instance of a PMF survey from Buffer:

survey example from buffer
Photograph courtesy of: Buffer

The aim of conducting a PMF survey is to assist decide whether or not your services or products is correct for the individuals you’re attempting to focus on as prospects (product-market match). If plenty of prospects say they wouldn’t be dissatisfied on the lack of your product, then you definitely don’t have a secure PMF.

Alternatively, if plenty of prospects would be dissatisfied with the lack of your services or products, then you definitely’ve probably discovered a great PMF.


A buyer effort rating (CES) might help establish destructive experiences and make them proper. Right here’s an instance of a buyer effort rating survey in motion from power firm EDF, utilizing Whatsapp:

satisfaction survey on whatsapp

Whereas we don’t know for certain what the opposite two questions of EDF’s buyer expertise survey have been, this primary query is a measurement of CES.

Protein Works

Whereas some companies will use a CSAT survey to measure general enterprise opinions utilizing open-ended questions, you can too create multiple-choice questionnaires for particular product purchases.

customer satisfaction survey on mobile example

Within the above instance, Protein Works makes use of a score scale for a number of measurements of its protein complement product (sweetness, lumpiness, the energy of taste, and whether or not the client would purchase the product once more). 


Internet Promoter Rating (NPS) is the most well-liked metric companies use to measure buyer satisfaction. The reason being that it’s so easy. It’s often solely a single query, utilizing a Likert scale, asking the client how probably they’re to suggest a enterprise.

Right here’s an instance from Squarespace:

nps survey example
Supply: Actually Good Emails

Whereas it’s standard for companies to make use of electronic mail, it’s additionally not unusual to see SMS variations of the NPS survey (notably within the telecom business). 

The aim of the NPS survey is so simple as it will get: to gauge whether or not prospects are pleased sufficient to suggest a enterprise to their community. In the event that they’re not prone to suggest a enterprise, the survey can be utilized as a studying alternative to seek out out why.


You will get some wonderful concepts from buyer suggestions if you ask the precise questions. For instance, the digital financial institution Monzo has a group discussion board devoted to suggestions and have concepts:

monzo cs example

Any enterprise can do that on a smaller scale with the assistance of a CSAT survey asking this query. Whenever you ask, you may have a greater concept of what your prospects need your services or products to appear to be sooner or later.

Buyer satisfaction survey inquiries to ask

You is perhaps questioning, what are different essential questions you possibly can ask in buyer surveys? 

Listed below are a number of the high kinds of inquiries to ask:

  1. How would you fee your general satisfaction with our product/service?
  2. How probably are you to suggest our product/service to a good friend or colleague? (Internet Promoter Rating query)
  3. How straightforward was it to make use of or navigate our product/service? (Buyer effort rating query)
  4. What do you want most about our product/service?
  5. What do you assume wants enchancment in our product/service?
  6. How happy are you with the standard of our product/service?
  7. How happy are you with the worth for cash of our product/service?
  8. How responsive have we been to your questions or considerations about our product/service?
  9. How would you fee the data and professionalism of our buyer help group?
  10. How would you fee the timeliness and effectivity of your customer support consultant?
  11. How properly did our product/service meet your expectations?
  12. How probably are you to buy from us once more sooner or later?
  13. Had been there any particular options or facets of our product/service that stood out to you?
  14. Had been there any challenges or difficulties you skilled whereas utilizing our product/service?
  15. Is there something we might have accomplished to boost your expertise with our product/service?
  16. How would you fee the general ease of the buying or sign-up course of?
  17. How properly did our product/service show you how to obtain your targets or resolve your downside?
  18. Do you may have any further feedback, solutions, or suggestions for us?

To supply some extra element on why you may wish to conduct buyer expertise surveys, listed below are a number of the advantages you’ll expertise:

  • Perceive prospects’ expectations. A satisfaction survey serves as a device to your prospects to provide trustworthy suggestions about your enterprise. So if you present them with the chance, they’ll let you know what they really feel about your enterprise, which helps you perceive buyer wants higher.
  • Enhance buyer and consumer retention. Comfortable prospects don’t all the time keep pleased, so providing common CSAT surveys might help you catch any looming points earlier than they turn into greater issues. If you realize what makes prospects pleased, you possibly can enhance buyer retention and improve buyer lifetime worth (CLV) in your retailer. 
  • Make higher merchandise. You’ll be able to evaluate respondents to see if there’s a development amongst them—good and unhealthy. If a specific product or function is driving extra happy prospects, you possibly can work out what about it makes them pleased, and apply that to future or current services or products.

Forms of buyer satisfaction surveys

You may need thought there was just one sort of buyer or consumer satisfaction survey, however there are totally different sorts that show you how to perceive varied views. This part will cowl the 4 essential kinds of surveys you possibly can ship to your prospects.

Internet Promoter Rating (NPS)

The NPS survey focuses on a single query that measures the probability of shoppers recommending your services or products to others. 

Respondents fee their willingness to suggest on a scale of 0–10. NPS is calculated by subtracting the share of detractors (0–6 scores) from the share of promoters (9–10 scores).

Buyer satisfaction rating (CSAT)

CSAT measures buyer happiness or general satisfaction together with your merchandise, companies, and enterprise interactions. On this survey, you ask members to fee their satisfaction on a scale (e.g., 1–5 or 1–10). 

Your CSAT rating is calculated by dividing the variety of happy prospects by the full variety of respondents. Then multiply it by 100.

Buyer effort rating (CES)

CES is a metric that helps measure how a lot effort the client places into interacting with your enterprise, or how straightforward/troublesome it was to unravel a problem together with your customer support group.

The respondents fee how a lot effort it takes to unravel a problem or do a job (e.g., 1–5 or 1–7).

Put up-purchase suggestions surveys 

Prospects are despatched these surveys shortly after making a purchase order to get suggestions about their purchasing expertise, product high quality, and issues.

A buyer suggestions survey like this may embrace a number of questions, and should mix NPS, CSAT, and CES components.

Milestone surveys

A milestone survey is a sort of buyer satisfaction survey carried out at particular factors throughout a buyer journey. For instance, it’s possible you’ll ship it after onboarding to gauge buyer sentiment. 

Prospects fill out these surveys about their experiences, satisfaction ranges, and potential areas for enchancment throughout key moments of their interactions with a product, service, or firm.

Don’t wish to create your individual? Use this buyer satisfaction survey template by SurveyMonkey to hurry up the method.

Ideas for creating buyer satisfaction surveys

1. Hold it easy

Your questions have to be so simple as attainable to make sure you’re getting outcomes you possibly can truly use. Be easy—when you’re in search of an opinion on a specific product or function, ask about it particularly—and ensure you’re solely asking one query at a time.

An overcomplicated social media or on-line survey can seem to be method an excessive amount of effort and discourage prospects from collaborating, so preserve it brief and candy.

2. Be goal-oriented

Each query must be requested with a function in thoughts. Take into consideration the central problem you’re attempting to beat together with your survey and brainstorm questions that may show you how to get the client satisfaction knowledge that you must achieve success.

There’s no room for fluff, so guarantee that each query is definitely helpful to you. Bear in mind: That you must present your buyer base how a lot you worth their time by not losing it.

3. Ask closed and open-ended questions

Closed-ended questions with Sure/No, a number of alternative, and scaled solutions will be nice for amassing demographic knowledge, however your most fascinating buyer insights will most likely come from asking open-ended questions. 

Give it some thought this manner: Use closed-ended questions if you’re in search of a particular response and open-ended questions if you need common suggestions or solutions.

Give your loyal prospects plenty of alternatives to share how they actually really feel about your enterprise and merchandise. What they need to say could shock you!

4. Use impartial language

Keep away from utilizing main or loaded questions if you’re constructing your survey. These landmines can fully skew your outcomes by unfairly influencing the best way a participant responds. Attempt to preserve your wording as impartial as attainable and keep away from any emotional language or worth statements about your enterprise, merchandise, or prospects.

You also needs to keep away from making assumptions about your prospects’ experiences. Don’t say issues like, “We’ve not too long ago made this device higher” or “We all know our prospects love our new options.” The much less biased the questions, the extra precious the survey responses.

5. Use an app

With Shopify, you possibly can set up survey apps similar to Hulk NPS Put up Buy Survey that show you how to set one up in your Shopify retailer with ease. That method, you possibly can simply ship out skilled surveys that enhance response charges. Pricing begins at $20 per 30 days. 

customer satisfaction survey app

Put money into buyer success. Construct your survey as we speak 

Measuring buyer satisfaction is a great option to perceive the client lifecycle, in addition to assist establish buyer loyalty and detractors. 

Their insights may show you how to inform your enterprise on stop churn by transferring ahead with related communication and services or products choices. It could additionally show you how to present nice customer support and enhance retention in your retailer.

Whereas there are devoted third-party survey instruments accessible, you possibly can simply set up a Shopify app to your retailer. This manner, you possibly can see your response insights proper in your Shopify dashboard and never need to go anyplace else for info.

Buyer satisfaction survey FAQ

What are the 4 kinds of buyer satisfaction survey?

The 4 kinds of buyer satisfaction surveys are: transactional surveys, relationship surveys, touchpoint surveys, and product-specific surveys.

What are good buyer satisfaction survey questions?

Good buyer satisfaction survey questions embrace: “How happy are you with our product/service on a scale of 1 to 10?”; “How probably are you to suggest our firm to a good friend or colleague?”; and “What enhancements can we make to higher serve your wants?”

What are the 5 kinds of survey questions?

5 kinds of survey questions are: open-ended questions, closed-ended questions, score scale questions, a number of alternative questions, and rating questions.



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